Sky sports 1 is the home of football, that is what they call themselves. Sky sports show the most live Barclays Premier League football games in the UK and attract many more viewers than BT sport as they get a hold of the big fixtures. The target audience for sky sports is sports fans and for sky sports 1 mainly football fans. The style of this ident is a football celebration and its best suited audience would be Chelsea fans due to the content. It's live footage from a game from the 2013
The camera is set and focused on Jose Mourinho the most well known coach in football and the sound has a slight backing track to a voice saying " sky sports 1 home of football" in relation to target audience it shows passion in football which every fan has.
The design of this ident is simple, it's taken from a live recorded game which sky sports showed to an audience. it is in extreme slow motion and is recorded from a touchline view showing they have exclusive content and the quality is good of which the ident is recorded. Its unique as it has a floating sky sports logo in the middle and combined with layers it really makes it stand out as some characters used in it come out of the screen. This shows they are very technical and can make things very interesting.
The purpose of the ident is to showcase the fixtures that they will use in the upcoming months to their audience. Chelsea vs Manchester City is one of the biggest games in the world, let alone the premier league and last season saw scenes. The game was played out viciously like all top fixtures and at 1-1 going into the final seconds both teams would settle for a point but Chelsea's Fernando Torres (who at the time was the most expensive footballer in the UK) scored a last minute winner and the whole stadium erupted and they managed to get a shot of Jose Mourinho celebrating, it showed passion, love and desire for football. Thats why sky sports used it.
The audience of sky sports are Sports lovers and although sport followings are subject to different teams, the passion in the ident would appeal to the audience.
The camera is set and focused on Jose Mourinho the most well known coach in football and the sound has a slight backing track to a voice saying " sky sports 1 home of football" in relation to target audience it shows passion in football which every fan has.
The design of this ident is simple, it's taken from a live recorded game which sky sports showed to an audience. it is in extreme slow motion and is recorded from a touchline view showing they have exclusive content and the quality is good of which the ident is recorded. Its unique as it has a floating sky sports logo in the middle and combined with layers it really makes it stand out as some characters used in it come out of the screen. This shows they are very technical and can make things very interesting.
The purpose of the ident is to showcase the fixtures that they will use in the upcoming months to their audience. Chelsea vs Manchester City is one of the biggest games in the world, let alone the premier league and last season saw scenes. The game was played out viciously like all top fixtures and at 1-1 going into the final seconds both teams would settle for a point but Chelsea's Fernando Torres (who at the time was the most expensive footballer in the UK) scored a last minute winner and the whole stadium erupted and they managed to get a shot of Jose Mourinho celebrating, it showed passion, love and desire for football. Thats why sky sports used it.
The audience of sky sports are Sports lovers and although sport followings are subject to different teams, the passion in the ident would appeal to the audience.