This ident compared to others is very very short and its quite simple. It literally is the nickelodeon logo. The design of the ident is quite clever as its a plain white audience then the nickelodeon logo pops out in its famous orange, The orange is ideal, its completely ideal. It appeals to the target audience which is kids up to teenagers with its funky colour proving that the design of the ident is very important and in this case it works.
The audience as said is kids to teenagers they will remember quick snappy things where as older people would need a longer more say entertaining ident to remember the channel. Due to that target audience being kids to teenagers the design is important and the font being a funky style attracts to the kids and teenagers. Also the colour being a cool orange will attract to the audience. The purpose of the ident is to create and brand the channels corporate identity, it does that well due to the design. Nickelodeon gives off cool kiddy funny vibes and thats what the ident shows. The ident can be very handy as due to it having a just teenager genre they can place it in front of all/ if not most of their shows. All their shows are targeted at a younger audience and with this ident it'd fit in. BBC 1 football ident is one of my favourites, unlike the sky sports one it isn't the same scene. Most regularly the ident used to be played just before a football showing such as match of the day. The target audience for BB1 is the british public of all ages. The style of this ident is a football training drill and it relates to the circle theme that the BBC used to use. The camera is set and focused close range on the players during a slight drill then there is a birds eye view, the design of it shows a circle and the shots used always obtain a circle. The famous BBC1 font and logo is in the design.
The audience is of all ages and to go with circle theme is many other idents in that style, It was vital that bbc1 used a circle as it also linked to the globe that they used to use. The purpose of the ident is to catch the eye of the viewer and stick in their heads to make sure they remember bbc1 and it does that very well with the different shots used and logo use. The genre of this ident is sport yet others vary but use the circle theme, The design of the ident is quite simple where there are different scenes and shots it all comes together in the end and there are different cultures used in it to all come together and thats what the BBC is all about. Sky sports 1 is the home of football, that is what they call themselves. Sky sports show the most live Barclays Premier League football games in the UK and attract many more viewers than BT sport as they get a hold of the big fixtures. The target audience for sky sports is sports fans and for sky sports 1 mainly football fans. The style of this ident is a football celebration and its best suited audience would be Chelsea fans due to the content. It's live footage from a game from the 2013
The camera is set and focused on Jose Mourinho the most well known coach in football and the sound has a slight backing track to a voice saying " sky sports 1 home of football" in relation to target audience it shows passion in football which every fan has. The design of this ident is simple, it's taken from a live recorded game which sky sports showed to an audience. it is in extreme slow motion and is recorded from a touchline view showing they have exclusive content and the quality is good of which the ident is recorded. Its unique as it has a floating sky sports logo in the middle and combined with layers it really makes it stand out as some characters used in it come out of the screen. This shows they are very technical and can make things very interesting. The purpose of the ident is to showcase the fixtures that they will use in the upcoming months to their audience. Chelsea vs Manchester City is one of the biggest games in the world, let alone the premier league and last season saw scenes. The game was played out viciously like all top fixtures and at 1-1 going into the final seconds both teams would settle for a point but Chelsea's Fernando Torres (who at the time was the most expensive footballer in the UK) scored a last minute winner and the whole stadium erupted and they managed to get a shot of Jose Mourinho celebrating, it showed passion, love and desire for football. Thats why sky sports used it. The audience of sky sports are Sports lovers and although sport followings are subject to different teams, the passion in the ident would appeal to the audience. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |